Your industry is unique. Your brand should be too.
CDM Branding are specialists in building brands for professions – drawing on insights derived from research and first hand experience, we shape authentic messages and memorable visuals to re-position your brand.
Whether the aim is to grow your membership base, or increase the number of people entering the profession, CDM develops brands and executes customised marketing campaigns that work.
Our proven methodology: collect, develop, market.
We collect and analyse research data to generate real insights. Those insights are then at the core of every strategic and branding decision we make.
We develop your brand model framework alongside a tailored marketing strategy. It’s all about producing a plan that will put your brand front and centre.
Then, we market. We produce the materials and resources to execute successful campaigns within budget and in a timely manner – while measuring the outcomes.
“Their insight… and clever integration of marketing resources and channels to brand surveying has helped achieved increases in new tertiary student enrolments in surveying well above initial expectations.” Gerry Shone, Chair, Surveying Taskforce.
Secondary research: gathering information from existing sources
Primary research: conducting first-hand research to understand the issues
Insight generation: analysing data to uncover key insights
Strategic planning: targeted programs, budgets and metrics
Brand positioning: formulation of essence and key attributes
Brand identity: creative design and copywriting
Digital marketing: social media, websites and online advertising
Direct response: mail, digital and event campaigns to build databases
Lead nurturing: e-newsletters and email automation
CDM are specialists in carving out trusted brands and executing marketing campaigns. We’re committed to our craft; we know how to formulate the right messages, integrate best practice tools and manage customer data to cleverly target and nurture leads throughout the customer journey.
“…Their expertise in communication planning and copywriting has allowed us to articulate our public messaging about careers in surveying and the modern role of registered surveyors…”
“Our members were ecstatic with the outcome. We now have a website that looks great, has clearer messaging and is easier to update and manage… I would recommend their services to anyone.”