A marketing agency that listens and delivers.
CDM Branding is a nimble marketing consultancy with a focus on listening to clients’ needs and uncovering key insights driving customer behaviour, to develop brands that people trust, and marketing strategies that get results.
We work with our clients on a range of small projects such as copy writing through to extensive campaigns including strategic marketing planning, brand development, campaign execution, content management, lead nurturing, customer relationship management, and digital marketing projects.
Our Director has over 20 years experience in marketing and 10 years managing career promotion brand campaigns to members of professional associations, career advisors, school teachers, teacher associations, secondary and tertiary students, parents and the general public.
Formerly known as Cookie Dough Research and Marketing, we re-named the business in 2019 to CDM Branding, thus focusing on our expertise in industry branding.
CDM are based in Melbourne, Victoria with a national footprint servicing clients in NSW, Qld and WA.
Our in-house team have expertise in strategic planning, brand positioning, communication and campaign execution. We also work with a range partners who specialise in their technical fields to ensure you get the best result for your marketing dollar.
Rather than relying on gut-feel to design a brand, we say, “back that up with research.”
To do this we firstly aim to get into the minds of your audience. What influences their decision making? What are the typical motivations and needs? What is the best way to reach them?
These insights into consumer behaviour lead to a brand framework that speaks clearly to your audience about what you can offer of value to them.
Ultimately, we want to get the most value from your marketing investment. So we research first – then craft a unique approach to be sure your messaging hits the target head on.