Industry branding is our craft.

We’ve carved a niche for ourselves as a go-to consultancy for the marketing and branding of professions and industry associations.

With over 10 years in this speciality field, our Director brings a wealth of know-how, insight and experience to lead a broad range of projects effectively. Combining this expertise with the skills of the CDM team and partners, and the learnings, processes and tools developed over the years CDM offers an unparalleled efficiency to each project in this field.

Project examples


Career Promotion Campaign – Surveying, A Life Without Limits

“Michelle and her team have been integral to the successes the Surveying Task Force has achieved since launching campaigns in 2008. Michelle’s 10+ years of direct and passionate involvement in our program have been exemplary and greatly appreciated by the Task Force. Her insight into the needs of students and career practitioners, and clever integration of marketing resources and channels to brand surveying has helped achieve increases in new tertiary student enrolments in surveying well above initial expectations.”

Gerry Shone / Chair, Surveying Task Force Inc.

Institution of Surveyors Victoria

Re-brand and website redevelopment

“Working with Michelle has been a pleasure and a truly productive partnership.

Michelle oversaw the rebranding and repositioning of the Institution of Surveyors Victoria. This was a comprehensive project, which saw Michelle conduct in-depth research with clients, facilitate a branding workshop with key stakeholders, develop a brand framework with key positioning messages, and construct a robust brand identity for us.

The outcome was well received by our Board and membership.”

Tom Champion / Past President, Institution of Surveyors Victoria

Destination Spatial Qld

Career promotion campaign – Geospatial Science

“The geospatial industry is a complex and technical space. Michelle and her team were charged with the challenging task of developing a brand that clearly and easily communicates something that is difficult to articulate to the target audience. Needless to say, they managed to do so brilliantly.

By successfully identifying the key brand attributes at the heart of the geospatial industry, Michelle and her team were able to formulate an insightful brand essence and attributes to build trust. The resulting brand, Geospatial Science, was rolled out online, in print, through social media channels and more.

The biggest compliment of all is that members of the industry were really excited with the outcome – in fact, some say they’ve shown the brand video it to their kids so that they could finally explain to them what they do!

Chris Schlebusch / Chair, Destination Spatial Qld

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